CEO of Ironshield Financial Planning explains the syndicate approach that helps overcome advice-product conflict
The problem of charging for advice rather than through associated products has left financial planning in a challenging place. With compensation models built on product sales as opposed to advice delivery, the general public are increasingly wary of “free” financial plans marketed as advice.
It’s a conflict Scott Plaskett, CEO of Ironshield Financial Planning in Etobicoke, Ontario, rails against in his op-ed for WP entitled A progressive solution to an antiquated industry, which advocates for financial planning syndicates as a “fee-based model on steroids”.



